Media and AI advisory, research and training — for broadcasters, publishers and the leadership teams steering them through the next decade.
AI initiatives rarely fail on the technology.
They fail where ambition is never aligned to the business.
Independent, practical and senior. Every engagement is shaped around a decision you need to make — not a methodology I need to sell.
Strategy, transformation and general management support for broadcasters, publishers and media owners — from someone who has carried the P&L, not only advised on it.
AI strategy that begins with the business, not the tool. Use cases that earn their place, governance that enables rather than blocks, and a road map an organisation can actually execute.
Two decades of audience research and market analysis behind every recommendation. Evidence first, opinion second.
Fluency first, then strategy, then transformation. Sessions built for management teams who have to decide — not for engineers who have to build.
Three words on the business card, and the order they belong in.
No strategy survives a team that was not brought along. Culture, capability and talent readiness are part of the plan from day one — not the change-management slide at the end of it.
Twenty-five years across six markets and every side of the P&L, from audience research to the CEO chair. Independent enough to say the thing that needs saying.
Movement you can measure. Plans that become decisions, decisions that become results — and a road map that still makes sense once the consultant has left the room.
A media executive with more than 25 years leading television and digital businesses across Central and Eastern Europe — including twelve years as CEO of PRO TV, Romania's leading commercial network, within the CME / PPF group.
Earlier roles span general management, business development and audience research at RTL Group, Modern Times Group and Ekspress Grupp, in Lithuania, Romania, the Czech Republic, Slovenia, Hungary and Germany.
The thread through all of it is the same one clients hire for now: turning uncertainty into a position, and a position into decisions the organisation can act on. PhD in Social Sciences (Media), Vilnius University.
68% of employers consider AI crucial to their future success.
The cost of running AI models has fallen by 75% in two years.
Whether it is an AI road map, a strategy review, a research question or a training programme for your leadership team — a first conversation costs nothing but an hour.